Questions & Answers Pt. 4 Flashcards
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can you create to prevent the cold prospects from getting assigned?
-> A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
User needs to change which form is used in a running engagement program. What is the first step the user must take in order to make this change?
A. Name the new version of the program
-> B. Pause the program
C. Delete the old form
D. Edit the program
What activities are completion actions available for?
-> A. Forms
-> B. Custom redirects
C. Dynamic lists
D. Automation rules
What are 2 ways to define a user’s role?
-> A. During the import process
B. From the list view
-> C. Directly from the user record
D. Through an automation rule
What are the four default user types Pardot offers?
A. Marketing Manager, Sales Manager, Email Marketing, Administrator
B. Developer, Marketing, Sales, and System Administrator
C. Administrator, Marketing Manager, Web Designer, and Sales
-> D. Administrator, Marketing, Sales Manager, and Sales
What are the key components of a segmentation rule?
-> A. Actions and Rules
B. Actions and Objects
C. Actions and Reactions
D. Actions and Criteria
What automation tool would an Administrator use to pull a one-time list for prospects with a grade greater than C and a score of greater than 120?
A. Automation rule
B. Segmentation list
-> C. Segmentation rule
D. Automation list
What can a form report be filtered by?
-> A. Campaign or date range
B. Campaign or form
C. Form or submission date/time
D. Submission date/time or score
What causes a deleted prospect to be removed from the recycling bin?
A. When the deleted prospect visits a landing page
B. When the deleted prospect opens an email
-> C. When the deleted prospect fills out a form
-> D. When the deleted prospect clicks on a custom redirect
What causes a sync from the CRM to Pardot?
A. Updating a Formula Field in the CRM
-> B. Updating the records assigned user
C. Adding an email address to a record after the record has already been created.
What causes prospect records to sync from Pardot to the CRM?
A. When the prospects score is greater than 100
B. Nothing, the prospect is synced automatically
C. Enable ‘sync all prospects to SFDC’ in the connector settings
-> D. The prospect must be assigned in Pardot
What do Sales users have access to in Pardot?
A. Access to prospects, emails and landing pages
B. Access to prospects only
-> C. Access to prospects and ability to send 1:1 emails
D. Access to prospects and ability to send list emails only
What does monthly cohort graph show in the specified date range? Choose two answers.
-> A. Prospects created
B. Accounts assigned
-> C. Opportunities created
D. …
What does Scoring measure?
A. Information about a prospect
B. Time spend on a website by a prospect and implicit information about the prospect
-> C. Activities performed by a prospect
D. Time spent on a website by a prospect
What does the calendar view on the dashboard display?
A. Scheduled emails and past emails
B. Scheduled and past emails, events and webinars
-> C. Scheduled and past emails, social posts, events and webinars
D. Scheduled emails
What does the Google Analytics connector allow Pardot to do?
A. Update the conversion field in Google Analytics
B. Sync prospects with Google AdWords
C. Send emails to prospects from Gmail
-> D. Append UTM parameters to a prospect record
What happens to the opportunity in Pardot if it’s deleted from your CRM?
A.The opportunity will still be available in Pardot
B. The opportunity will be deleted from Pardot
C. The opportunity will no longer be associated with the prospect in Pardot
-> D. The opportunity will move the the recycling bin
What happens when you positively or negatively adjust a score in a completion action?
A. This action will add or subtract a specified number of points from the prospect’s score and replace the default score value for that asset type.
B. This action will adjust the prospect’s entire score to a specified number.
-> C. This action will add or subtract a specified number of points from the prospect’s score beyond the default score value for that asset.
D. This action will adjust the prospect’s entire score to zero.
What happens when you remove a prospect from an engagement program and then later add them back in?
A. They receive step one in the program.
-> B. They resume from where they left off in the program.
C. Prospects cannot be re-added to a program once they have been removed.
D. You select the step you would like the prospect to start
What information at least must be known to map salesforce field in pardot?
A. Field label
-> B. Field name
C. Field type
D. Field value
What information is required when entering a prospect manually?
A. Campaign, Email, Full Name, Profile
B. Campaign, Company, Email, Score
-> C. Campaign, Email, Profile, Score
D. Account, Email, Profile, Score
What is a capability of an automation rule?
A. Run an action on a prospect or visitor the first time the criteria is met
-> B. Run an action on a prospect every time the criteria is met
C. Run an action on a prospect the first time the criteria is met
D. Run an action on a prospect or visitor every time the criteria is met
What is a good way in Salesforce to verify that a record is syncing to a Prospect in Pardot?
A. The first and last name fields are not empty
B. The web issued URL in Salesforce contains ““Pardot””
C. The Pardot sync checkbox is checked.
-> D. The Pardot URL field is not empty.
What is a main component of a dynamic list? Choose 2 answers
A. It only adds prospects to the list the first time you run it
-> B. It can be split into multiple static lists
C. It can add an action to the dynamic list that triggers when a new prospect is added
-> D. It automatically updates list membership based on criteria
What is an action you can take with an automation rule? Choose 2 answers
-> A. Apply tags
B. Notify group
C. Assign prospect to user in a group
-> D. Add prospect to list
