quantitavite research methods Flashcards

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1
Q

features

A
  • involves the collection and analysis of data
  • this means it tends to deal with numerical data
  • usually involves large sample sizes
  • results are often presented in charts or tables
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2
Q

surveys and questionnaires

A
  • surveys are often used interchangeably with questionnaires but can be done without the knowledge of the sample group
  • surveys can be online
  • questionnaires are a fixed set of questions that the research subject answers, these are more likely to be short response questions
  • questionnaires can be sent and returned by post
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3
Q

advantages and disadvantages of surveys and questionnaires

A

advantages
- easy to use
- high likelihood of response
- scale
- low cost

disadvantages
- potential for low response rate
- responses are limited

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4
Q

structured interviews

A
  • generally carried out face to face
  • the same set question are asked of many different respondents
  • answers are generally short but not necessarily just yes or no
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5
Q

advantages and disadvantages of structured interviews

A

advantages
- reliable
- produce quantitative data
- high response rate

disadvantages
- interviewer influence
- potential for misunderstanding
- time consuming

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6
Q

official statistics

A
  • gathered for governmental or associated bodies
  • large amounts of quantitative data are gathered from very large samples
  • often repeated at regular intervals
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7
Q

advantages and disadvantages of official statistics

A

advantages
- provide free source of information
- good at identifying trends
- allows comparisons

disadvantages
- collected for government
- may change over time
- show government positively

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