Quantitative And Qualitative Data

Question 1

Quantitative Data

Answer 1

Numerical data that’s associated with the scientific and experimental approach

Question 2

Quantitative Data Examples

Answer 2

Census data
Market research data
Statistics

Question 3

Quantitative Data Advantages

Answer 3

Greater number surveyed
Greater accuracy
Can be replicated, and compared
Personal bias avoided
Time

Question 4

Quantitative Data Disadvantages

Answer 4

Narrower amount of data collected
Limited results, numerical rather than narrative
Pre-set answers don’t reflect feeling
Questions can have structural bias, therefore false representation
Not in depth

Question 5

Qualitative Data

Answer 5

Non-numerical data used in a relatively unstructured and open ended way

Question 6

Qualitative Data Examples

Answer 6

Photos
Interviews
Poems
Art
Lyrics

Question 7

Qualitative Data Advantages

Answer 7

Depth and detail
Openess
Simulates individual experiences
Attempts to avoid pre-judgements

Question 8

Qualitative Data Disadvantages

Answer 8

Fewer people studied
Less easy to generalise
Difficult to systematically compare
Dependent on skills of researcher
Bias
Time