Case Study - Stratford upon Avon Flashcards
What are the infrastructural endogenous characteristics of Stratford-upon-Avon?
Bridging point
Served by Midlands and Chiltern trains
27 miles from Birmingham airport
On A422
What are the physical endogenous characteristics of Stratford-upon-Avon?
Floodplain of River Avon
What are the demographic endogenous characteristics of Stratford-upon-Avon?
70.3% Christian
Average age of 44
97.5% speak English
What are the environmental endogenous characteristics of Stratford-upon-Avon?
Medieval buildings
What are the locational endogenous characteristics of Stratford-upon-Avon?
35m above sea level
101 miles from London
What are the economic endogenous characteristics of Stratford-upon-Avon?
Tertiary services
What are the land use endogenous characteristics of Stratford-upon-Avon?
Urban environment
What is a tourist place?
Where flows of people and investment have shaped the character of the place
What does tourism produce?
A distinctive set of interconnections between places becsuse of its different relationship between producers and consumers
The product sold at tourist sites it…
…intangible
What are the flows of people?
Day trippers from Birmingham to Europeans eg French school groups to global visitors from USA and Japan
What are the flows of investment?
Locally based family business to national monies eg from UK Arts, M&S to Global investment from HSBC, McDonalds
What is the relationship between producers and consumers?
Direct, through shops, hotels, boat trips, Shakespeare tours
What is the intangible product sold?
Experience boat rides, Shakespeare tours, theatre visits, ghost walks
How is income generated?
Through flows of products, images, information and experiences
What does the experimental nature of the product shape?
The material and socio-cultural characteistics of the place itself, eg some traditional building, some very modern, new developments eg Premier Inn, Bell Court, has cosmopolitan feel
Key local people
. John de Coutances
. Shakespeare
. Edward Flower
. Bird Family
John de Coutances
. Bishop of Worcester
. Created the town
. Tenants could trade freely
. Weekly market
Shakespeare
. Given Stratford a tourist focus
Edward Flower
. Co founded Flowers Brewery in 1833
. Became town’s biggest employer - 300 people
Bird family
. Developed scrap metal business
. By 1978 it was Europe’s largest privately owned reclamation business
. By 1985 they had 30 scrap metal processing plants in the UK
. Created Maybird Centre
The Stratford-Upon-Avon canal
. Constructed to link to the national waterways network in the 18th and 19th centuries
. Trade was mainly coal
. Used by business like the Flower’s Brewery
. Unsuccessful due to Avon flooding
Great Western Railway
. There were 2 passenger stations later only 1
Redevelopment of the RSC cost
£100 million
Redevelopment of the RSC completion date
2010
Redevelopment of the RSC funded by (3)
. Arts Council England lottery fund (£50 million)
. Advantage West Midlands (£20 million)
. Public fundraising campaign and individual donations (£30 million).
The Bell Court retail and leisure development cost and location
. £30 million
. Town Square
The Bell Court retail and leisure developer
‘UK and European Investments’ – a property development and investment company based in London
The Bell Court retail and leisure units made
26 new units including: shops, cafes, restaurants and leisure facilities
Maybird Shopping Centre
. Park is open 7 days a week
. Over 850 free car parking spaces
. On site amenities like toilets
. Famous Stores like Next
