Qualitative Designs and Approaches Flashcards
Characteristics of Qualitative Research Design
- Flexible - capable of adjusting to what is learned during data collection
- Ongoing data analysis - benefit of subsequent strategies
- Triangulation - of various data sources
- Holistic - aimed at understanding teh whole
- Reflexive/Involvement - researchers need to be very involed and reflexive
- Emergent Design
Emergent Design
one that evolves as researchers make ongoing decisions about their data needs based on what they have already learned
3 Main Methods of Qualitative Design
Ethnography
Grounded Research
Phenomenology
Ethnography
Describes and interprets a CULTURE and cultural behavior
Culture
the way a group of people live - the patterns of activity and the symbolic structures (e.g. the values and norms) that give such activity significance
Ethnography research relies on what
extensive labor intensive FIELDWORK
Culture is inferred…
from the group’s words actions and products of its members
Assumption of Ethnography Research
Cultures guide the way people structure their experiences
Macroethnography
Focus on externally designed cultures - so larger cultures as a whole
Focused Ethnography
Focus on a smaller culture/sub-culture and group such as nurses in a department
Emic Perspective
Insider’s view - of their culture
Ethnography seeks a ____ perspective. What does this mean?
Emic Perspective: It is an insiders view of the culture and to reveal tacit knowledge - information about the culture that is deeply embedded in the culture
Ethnography data relies on…
a wide range of data sources and 3 broad types of information
What are the 3 broad types of information that ethnography relies on
- Cultural Behaviors
- Cultural Artifacts
- Cultural Speech
So with ethnography we want to learn what exactly?
very specific knowledge that is deep in a culture and is not always known on the surface to an outsider - look deep and to what is unknown to outsiders
The problem with ethnography research is…
gaining entry and identifying key informants to get a holistic portrait of culture
_____ observation is a particularly important source for ethnography as well
Participant (Researcher) Observation
The product of ethnography research is?
an in depth holistic portrait of the culture under study
The key word for ethnography is
culture
Phenomenology
Focus of qualitative research where the focus is on the description and interpretation of people’s lived experience
Phenomenology asks…
What is the ESSENCE of a phenomenon as it is experienced by people and what does it mean
Key word of phenomenology is what
Experience
Phenomenology acknowledges…
people’s physical ties to their world - “being in the world”
What is Descriptive Phenomenology
A form of phenomenology based on the philosophy of Husserl and his questions
It DESCRIBED human experience
Husserl
Asked the question “What do we know as persons” which laid the basis for descriptive phenomenology
Descriptive phenomenology insists…
on the careful portrayal of ordinary conscious experience of everyday life - a depiction of “things” as people experience them
ex: Hearing, seeing, believing, feeling, remembering, deciding, and evaluating
So even experiences not focused on are looked at