Qualitative and Quantitative data

Question 1

What is a closed question?

Answer 1

Closed questions produce quantitative data
which is more objectively analysed.
There is less interpretation involved and comparisons can be drawn more easily between data sets

Question 2

Describe a closed question:

Answer 2

In closed questions, respondents may be forced to select answers which do not represent their real thoughts and feelings, leading to data which is superficial, lacks detail and therefore has lower validity

Question 3

What is an open question?

Answer 3

Open questions produce qualitative data which can provide unexpected answers and rich detail allowing researchers to gain new insights. Such data is rich in depth and detail.

Question 4

Describe an open question:

Answer 4

Open questions can be harder to analyse due to the large number of possible answers. This can make it difficult to draw comparisons and conclusions between data sets.

Question 5

What is social desirability bias?

Answer 5

The social desirability bias means that respondents may deliberately answer in a way which is socially acceptable. This is likely to occur within both types of questions