Qualitative analysis

Question 1

what are the two types of qualitative analysis

Answer 1

thematic analysis
content analysis

Question 2

how is qualitative data assigned to categories

Answer 2

CODING

Question 3

what does content analysis covert qualitative data into

Answer 3

quantitative data

Question 4

TRUE or FALSE when psychologist’s do content analysis do they have preconceived ideas about what to expect from responses

Answer 4

TRUE

Question 5

explain content analysis using qualitative data and quantitative data

Answer 5

data can be placed into categories and counted (quantitative) or analysed in themes (qualitative)

Question 6

TRUE OR FALSE
does thematic analysis keep qualitative data, qualitative data

Answer 6

TRUE it looks for underlying themes

Question 7

TRUE OR FALSE thematic analysis do they come up with preconceived themes

Answer 7

FALSE
They do not have preconceived themes

Question 8

What does thematic analysis try to identify

Answer 8

Meanings and themes within the qualitative data using direct quotes from responses

Question 9

Strengths of qualitative analysis

Answer 9

-content analysis is a quick and effective way to convert qualitative data that’s reliable and repeatable

-can get around ethical issues as often looking at info that’s on a public domain

Question 10

Limitation of qualitative analysis

Answer 10

-observers may be biased therefore there is a lack of objectivity for thematic analysis. Content analysis can be subject to investigator effects

-content analysis is a description of behavior rather than an explanation of it

Question 11

How could researchers ensure validity and reliability of findings in qualitative analysis

Answer 11

Psychologists could devise a set of categories/themes separately and then compare — then compare answers looking for agreement following analysis