Q7 Flashcards
1
Q
Define Target Market
A
Identify Market Segments
Select one or more of them
Marketing programs tailored for each
2
Q
Market Segmentation
A
Divide market into small segments with different needs
3
Q
Market Targeting
A
How attractive each market is to the business
4
Q
Positioning
A
Arrange a market offering to occupy a clear place to competing markets
5
Q
MS How it can help
A
Reach consumers effectively and effeciently. Where they are, who they are, lifestyle habits
6
Q
MT How it can help
A
Which segments serve best. Middle income tradesmen? Younger guys?
How to appeal to them
7
Q
Positioning
A
What impact does his beer have. Provide a difference; healthy beer
8
Q
What segments
A
Behavioural - how
Demographic - who
Geographic - who
Psychographic - when
