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Marketing Exam > Q4 > Flashcards

Q4 Flashcards

1
Q

TWO IMC Tools

A

Personal Selling

Direct Marketing

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2
Q

Personal Selling

A

Involves personal interaction between two or more people, strengthens relationships

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3
Q

Direct Marketing

A

Interactive, immediate, highly customized. such as leaflets, mail, catalogues

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4
Q

A and D of Personal Selling

A

Expensive; takes time to travel

Convey more information

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5
Q

A and D of direct marketing

A

Low response rate

Phone and leaftlet marketing is cheap

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Marketing Exam (10 decks)

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