Q8 Flashcards
1
Q
Why is cost-pricing bad?
A
Product-driven strategy;
it doesn’t consider customer perceived value.
Not considering business value
Eliminates more segments
2
Q
Customer Based Value Pricing
A
Customers needs identified
Consumers perception taken into account
Target price met
3
Q
Competition based pricing
A
Competitors analysed
to attract consumers
4
Q
Example of what can affect pricing
A
Economy and elasticity demand
