Q5 Flashcards
1
Q
Four characteristics that influence consumer behaviour
A
Cultural
Social
Personal
Psychological
2
Q
Cultural
A
Cultural group, social class, culture, basic cause of a person’s wants and behaviours
3
Q
Social
A
Friends, Family, roles and status;
4
Q
Personal
A
Age, Education, Life-style, taste in things
5
Q
Psycho
A
Motive, Perception, Beliefs and attitudes
6
Q
Three specific factors that influence people to be interested
A
Lifestyle
Economic Situation Perception
