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Marketing Exam > Q6 > Flashcards

Q6 Flashcards

1
Q

5 Sustainable Marketing Principles

A

OVISMS

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2
Q

Define Sustainable Marketing

A

Socially and environmentally responsible actions that meet needs of customers while preserving future generations

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3
Q

Consumerism

A

A movement to improve rights and power of buyers in relation to sellers - demand the right to know ingredients etc

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4
Q

Environmentalism

A

Protect/Improve people’s living environment - challenege KFC to use bio-degradable krusher cups, paper straws

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Marketing Exam (10 decks)

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