Q10 Flashcards
1
Q
Define Explatory Research
A
Explatory Research; Help define problem, suggest solutions
2
Q
How is Explatory Research done
A
Focus groups,
Interviews
Surveys
3
Q
What is the result of Explatory R
A
Provide insight on what INFLUENCES people to donate, why they choose to donate
4
Q
Primary Data Collection Method used
A
Observational Research Approach
5
Q
How would ORA help?
A
Observing the environment, and explain decrease in donations
Explain the decrease in economy
Are ads getting un-noticed
6
Q
4 Steps in Marketing Process
A
Define problem and research objective
Develop research plan
Implement Plan - Collect and analyse the data
Report the findings
