PYSC 100 Chapter 15 Flashcards
social psychology
The study of how the immediate social context as well as broader cultural environments influence people’s thoughts, feelings, and actions
core motivations that underlie actions
- to belong and form trusting relationships with others
- to understand the world and feel a sense of control over our actions and outcomes
- to perceive ourselves and our groups positively
Fusiform Face Area (FFA)
underlies facial recognition
Impression
schemas that organize the associated pieces of information we know about a person, like a mental file folder
Two key dimensions that capture our attention
Competence and Warmth
Heuristics for forming impressions
Transference, false consensus effect
Transference
tendency to assume that a new and familiar person has the same traits as another, known person whom they resemble in some way.
False consensus
The tendency to overestimate the extent to which other people’s beliefs and attitudes are similar to our own.
Impression management
A series of strategies that people use to influence the impressions that others form of them
Impression management strategies
Self-promotion, Ingratiation, Exemplification, Intimidation, Supplication
Ingratiation
To be seen as likable
ex. congratulating a friend
Attribution
Assignment of a casual explanation for an event, action, or outcome
Fundamental Attribution Error (FAE)
The tendency to assume that people’s actions are more the result of their internal dispositions than of the situational context- Internal Attribution
People raised in ___ cultures, where group harmony is valued over the individual agency, are more sensitive to situational constraints
collectivistic
Internal attribution
Believing peoples actions are caused more so by who they are as people than the situation (aka FAE)
External Attribution
Believing peoples actions can be explained by situational context
Self-Serving attributions
The attributions people make for their own behaviors or outcomes: We tend to make dispositional attributions for positive events but situational attributions for negative events
Affective Forecasting Errors
People’s inability to accurately predict the emotional reactions they will have to event
(because we overestimate the influence of some factors and underestimate the influence of others)
Attitude
An orientation toward some target stimulus that is composed of:
an affective feeling, a cognitive belief, and a behavioral motivation toward the target
Implicit attitude
An automatically activated evaluation of a stimulus ranging from positive to negative, often learned through repeated exposure to a person, place, thing, or issue
Implicit attitude
An automatically activated evaluation of a stimulus ranging from positive to negative- often learned through repeated exposure to a person, place, thing, or issue
Elaboration Likelihood Model (ELM)
A theory of persuasion contending that attitudes can change by two different routes: a central route that focuses on the strength of the argument and a peripheral route that is sensitive to more superficial cues
Central route
relies on more thoughtful, reflective processes. people form a positive attitude when the evidence is strong and form a negative attitude when the evidence is weak.
Peripheral route
more slapdash and impressionable. attitudes are swayed by surface-level features and more automatic associations.
Compliance Strategies
used to change behavior more directly without targeting people’s attitudes towards the product, idea, or message.
changing of someone else’s attitude
persuasion
Door-in-the-face strategy
big request followed by a smaller request. elicits guilt after people decline so they feel more open to a smaller one
foot in the door approach
small request followed by a bigger request. people who comply to the first will be more likely to comply to the second
social proof
comparing to other people to show it is worth supporting
scarcity principle
where people tend to place higher value on things that are short in supply
Cognitive Dissonance
A sense of conflict between people’s attitudes and actions that motivates efforts to restore cognitive consistency
Post-decision dissonance
when we have to forgo an option that we have a positive attitude toward
Western vs Collectivist Dissonance
Western: when their actions are out of sync with their personal attitudes
Collectivist: when their actions are out of sync with the attitudes of important others or with the way they wish to appear in others’ eyes
effort justification
a person’s tendency to attribute the value of an outcome they put effort into achieving as greater than the objective value of the outcome
social norms
the patterns of behavior, traditions, and preferences that are tacitly sanctioned by a given culture or subculture.