purcom Midterms Flashcards
Knowing the audience, understanding their level and how they
need to receive the information – also known as skills on
audience analysis
is the art of creating and sharing ideas for a specific
purpose.
communication
This pertains to both the message and the purpose why the message has to be sent. The
message should be clear by using appropriate language and communication channels, but
equally important is that the reason for sending and receiving the message must be
understood by both sender and receiver.
Clarity
The message should be as brief as may be required depending on one’s purpose,
especially in most modern contexts in the business and academic fields where time is of the
essence. It should be devoid of trivial details that would hinder communication.
Conciseness.
Despite its conciseness, the message should still be complete and accurate. Whenever
necessary, background information should be given to provide better context; facts and
observations may also be helpful.
Completeness.
Effective communication is usually planned in order to ensure the systematic flow of
ideas and transition from one point to another. There are instances, however, when
communication is impromptu, but this should not be an excuse for an organized
presentation of ideas.
Organization.
The sender of the message should be sensitive to the needs and interests of the receiver.
In case of face-to-face communication, the speaker must always be conscious of the reaction
of the listener and adjust his/her communication strategy accordingly.
Empathy
Different people have different communication styles, and consequently, different
expectations. Effective communicators know how to adapt to the varying needs and
expectations of their audience, and modify the message or the way the message is sent to
avoid misunderstanding or misinterpretation.
Flexibility
refers to the choices people
make and the strategies or tools they use in the process of
communication.
Communication style
4 different communication
styles
direct
spirited
systematic and
considerate
Tend to tell or instruct
others what to do and
sometimes even how to
do it.
Assertive
Tend to be
on the receiving end,
often asking for guidance,
instructions or directions.
Less Assertive
Usually show their real
feelings and emotions
through facial
expressions, tone of voice, or
language use.
Expressive
Tend to either hide their
feelings or exert some
effort for these feelings
not to show
Less Expressive
Invented The Communication Styles Matrix
Dr. Eileen M. Russo
two different dimension of Communication Styles Matrix
- Level of assertiveness
- Level of expressiveness
is the spoken or nonverbal
exchange of information, ideas, and emotions between two or
more individuals.
Interpersonal communication
Also called “lects”, these
refer to the different
variants of a language
that can be sufficiently
delimited from one
another in terms of
social, historical, or
geospatial factors, thus
forming language
clusters.
Language Varieties
It refers to a new language that
develops into situations where
speakers of different languages
need to communicate but do not
share a common language.
Examples : Chavacano in the
Philippines and Bislama, a language
spoken in Vanuatu
Pidgin
It is a pidgin that
becomes the first
language of the children,
or the mother tongue of
a certain community.
Examples : the Gullah
and the Patwa, is a
creole in Jamaica
B. Creole
It is not a language that is not
distinct from a national language,
but rather a variety of a language
spoken in a particular area of a
country.
Examples are as Cebuano, Waray,
Ilocano, and Hiligaynon in the
Philippines.
Regional Dialect
This is a variety used as a marker of
identity, usually alongside a standard
variety, by the members of a particular
minority ethnic group.
Examples are the Sinama of the Badjaos
in the Philippines and the London
Jamaican variety in Brita
Minority Dialect
These are spoken mainly
as second languages in
former colonies with
multilingual
populations.
A classic example is
Singlish (or Singaporean
English).
Indigenized Varieties
characterized by the way a
speaker uses language
differently in different
social circumstances.
Language
Registers
