Public health campaigns Flashcards
Explain what a public health campaign is and provide an example Identify the key behaviour change components and relevant theories Critically analyse the public health campaign and consider how it could be improved
What is ACTIVE for life? What are it’s aims and how did they advertise?
30 minutes of moderate intensity exercise a day
Aim to increase knowledge, acceptability and uptake of the idea
Posters, leaflets, postcards, websites and TV adverts
Was active for life effective?
No
What policies did ACTIVE for LIFE focus on? (2)
Communication and marketing
Creating guidelines
What intervention functions does the ACTIVE for LIFE focus on? (3)
Modelling
Education
Persuasion
Which Behaviour Change Techniques does the active for life campaign use? (2)
Information about health consequences
Demonstration of the behaviour
Which psychological theories may have influenced the active for life campaign? (2)
Self - efficacy theory
Self - determination theory
What is change 4 life?
Social marketing campaign to get people active, eat well and live longer
What are common issues with public health campaigns?
Only last a short period of time
Don’t always reach the most in danger people groups
They don’t question peoples living enough
