Behaviour change Flashcards
Understand the complex nature of behaviour change Explain what the behaviour change wheel is and how it can be used to aid design of behaviour change interventions Use the Behaviour Change Wheel to analyse an individual case study and identify an appropriate action
Why is exercise important and what does it prevent? (2)
Regular exercise prevents chronic diseases and decreases mortality rates
Inactivity related diseases account for a large % of healthcare spending £7.4 billion a year
What reasons do people give for not doing exercise? (6)
Lifestyle Access Time Laziness Lack of motivation Inconvenient
How is exercise now a medicine?
It can be prescribed in a specific dosage and formulation for each individual, similar to how you would prescribe drugs
How much exercise should an adult do a week?
150 minutes
What is the behaviour change wheel?
Framework for designing behaviour change interventions
COM-B (sources of behaviour)
What does COM-B stand for?
Capability Opportunity Motivation - Behaviour
What is on the inner green ring of the BCW? (3)
Sources of behaviour:
Capability (psychological and physical)
Opportunity (Social and physical)
Motivation (automatic and reflective)
What is on the middle red ring of the BCW? (9)
Intervention functions: Restrictions Education Persuasion Incentivisation Coercion Training Enablement Modelling Environmental restructuring
What is the on the outer grey ring of the BCW? (7)
Policy categories: Regulation Service provision Legislation Communication Social planning Guidelines Fiscal measures
What is the definition of goal setting?
Set or agree a goal defined in terms of the behaviour to be achieved
What is Behaviour Change Technique Taxonomy?
A BCT is an active component of an intervention designed to change behaviour
What are the 3 main steps of the Behaviour change intervention?
- Understand the behaviour - Use COM-B
- Identify intervention options - BCW
- Specify active ingredients in the intervention - BCT taxonomy
What are the advantages of the BCW? (2)
Shared language to describe and report interventions
Black box - mechanisms of action
What are the disadvantages of the BCW? (2)
Does not consider how BCTs are implemented
Could lead intervention developers to focus purely on interventional content and neglect the interpersonal style
