Psychology - Social Influence: Minority Social Influence Consistency/Commitment/Flexability

Question 1

What is the minority?

Answer 1

The smaller group

Question 2

What are 3 factors which enhance minority social influence?

Answer 2

Consistency / Commitment / Flexibility

Question 3

What is consistency in Minority social influence?

Answer 3

Where all members share the same belief and retain it over time

Question 4

What experiment proves the effect of consistency?

Answer 4

Coloured slides experiment
P’s were shown 36 slides and in the condition where the confederates said all were green there was a higher rate of agreement than when they only said some were green

Question 5

What is commitment in Minority social influence?

Answer 5

Where a member engaged in risky or extreme behaviour

Question 6

How does Commitment work?

Answer 6

The augmentation principle - The majority pays attention and is therefore more likely to integrate it into their belief systems

Question 7

What is Flexibility in Minority social influence?

Answer 7

Minority social influence is more likely to occur when the minority is willing to compromise

Question 8

What study displays Flexibility?

Answer 8

Insurance study - Two conditions where 4 Ps had to agree on payout, in one the confederate was inflexible and in the other they were flexible. The latter had the larger effect