Psychology - Social Influence: Minority Social Influence Consistency/Commitment/Flexability Flashcards
What is the minority?
The smaller group
What are 3 factors which enhance minority social influence?
Consistency / Commitment / Flexibility
What is consistency in Minority social influence?
Where all members share the same belief and retain it over time
What experiment proves the effect of consistency?
Coloured slides experiment
P’s were shown 36 slides and in the condition where the confederates said all were green there was a higher rate of agreement than when they only said some were green
What is commitment in Minority social influence?
Where a member engaged in risky or extreme behaviour
How does Commitment work?
The augmentation principle - The majority pays attention and is therefore more likely to integrate it into their belief systems
What is Flexibility in Minority social influence?
Minority social influence is more likely to occur when the minority is willing to compromise
What study displays Flexibility?
Insurance study - Two conditions where 4 Ps had to agree on payout, in one the confederate was inflexible and in the other they were flexible. The latter had the larger effect
