PSY1022 WEEK 1 - SOCIAL 1 Flashcards
SOCIAL PSYCHOLOGY
Study of how people influence others’ behavior, beliefs, and attitudes.
SOCIAL COMPARISON THEORY
Theory that we seek to evaluate our abilities and beliefs by comparing them with those of others. Helps us to understand ourselves and our social worlds.
Example - talking to other students after an exam.
Leon Festinger.
MASS HYSTERIA
Outbreak of behaviour that is spread by social contagion. Can lead to collective delusions.
SOCIAL FACILITATION
Enhancement of performance brought about by the presence of others.
ATTRIBUTION
Process of assigning causes to behaviour.
FUNDAMENTAL ATTRIBUTION ERROR
Tendency to overestimate the impact of dispositional influences on other people’s behaviour.
Attribute too much of people’s behaviour to who they are. Underestimate situational influences.
Mostly applies to OTHERS’ behaviour, not our own.
Chinese and Japanese less prone to this error.
CONFORMITY
Tendency of people to alter their behaviour as a result of group pressure.
Conforming triggers activity in amygdala - anxiety, fear.
Factors include:
- Unanimity.
- Size (more like to conform in larger group).
- Difference in wrong answer (even if answer is wrong, different answers reduce conformity).
- Low self esteem
- Asian cultures more likely to conform.
DEINDIVIDUATION
Tendency of people to engage in uncharacteristic behaviour when stripped of their usual identities.
- feeling of anonymity
- lack of individual responsibility
- KKK, internet trolls, Abu Ghraib etc.
- Stanford Prison Study
- crowd behaviour
- but not always negative. Makes us more likely to conform to whatever norms are present in the situation.
GROUPTHINK
Emphasis on group unanimity at the expense of critical thinking. Irving Janis.
- Bay of Pigs, Challenger.
Can be treated by having a devil’s advocate and follow up meetings, plus independent experts to check ideas make sense.
GROUP POLARISATION
Tendency of group discussion to strengthen the dominant positions held by individual group members.
- slight leanings become extreme prejudices.
CULT
Group of individuals who exhibit intense and unquestioning devotion to a single cause. Groupthink.
Four factors in cults:
- Persuasive leader who fosters loyalty
- Disconnecting group members from the outside world
- Discouraging questioning of the group’s assumptions
- Establishing training practices that gradually indoctrinate members.
Also:
- cult members tend to be psychologically normal, but cult leaders tend to have a mental illness.
- same with suicide bombers.
INOCULATION EFFECT
Approach to convincing people to change their minds about something by first introducing reasons why the perspective might be correct and then debunking them. Works like a vaccine.
Works with cults.
OBEDIENCE
Adherence to instructions from those of higher authority. Not always negative, such as obeying traffic lights.
ROBIN DUNBAR
Anthropologist. 150 - approximate size of most social groups. Tribes, many work places, Facebook friends, etc.
NEED-TO-BELONG THEORY
Roy Baumeister and Mark Leary.
Humans have a biologically based need to for interpersonal connections. No social contact leads to negative consequences.
UPWARD SOCIAL COMPARISON
Compare ourselves with people who seem superior to us in some way.
“If he can achieve that, I bet I can too”
DOWNWARD SOCIAL COMPARISON
Compare ourselves with others who seem inferior in some way.
Maybe explains reality TV?
SOCIAL CONTAGION
Looking to others to see how to act and what to believe.
Mass hysteria.
Urban legends.
COLLECTIVE DELUSIONS
Many people simultaneously come to be convinced of bizarre things that are false. Part of mass hysteria, social contagion.
- UFOs.
URBAN LEGENDS
Social contagion. False stories repeated so many times that people believe them to be true.
SOCIAL DISRUPTION
Worsening of performance in the presence of others. Occurs on tasks we find difficult.
“Choking”
Opposite side of social facilitation.
SOLOMON ASCH (ASCH EXPERIMENT)
Conducted classic study on conformity. Different sized lines.
75% of participants conformed at least once.
Participants conformed the the wrong answer 37% of the time.
Down to 5% conformation if one other person was also correct.
STANFORD PRISON STUDY
Paul Zimbardo. Prisoners and guards. Deinvidualisation.
Unable to successfully replicate.
THE MILGRAM PARADIGM
Stanley Milgram. Graduate student of Asch and child of Jewish parents who grew up in WWII.
Study in obedience. Volunteers administering shocks when ordered to by authority figure.
100% - some shocks
Most - 150 volts
62% - 450 volts (maximum)
Variations:
The greater the distance between participant and experimenters the LESS the obedience.
The greater the distance between the participant and “subject” the MORE the obedience.
Highest compliance when participants ordered someone else to give the shocks.
More “moral” people were less likely to give shocks.
More “authoritarianism” people more like to give shocks.