Promotion Methods Flashcards
Define the term ‘promotion’.
Raising awareness of a business with its target market
What are the six main promotion methods?
Advertising
Sales promotion
Public relations and publicity
Direct marketing
Personal selling
E-marketing
What is advertising?
Communication used to inform potential customers about products and persuade them to buy the products
What are some forms of advertising?
Television
Radio
Magazines
Newspapers
Posters
What is sales promotion?
A short-term method designed to attract customers into purchasing a product
What are some forms of sales promotion?
Competitions
Special offers
Free samples
What does public relations and publicity do?
Creates a positive note of feeling about a business
What are some forms of public relations and publicity?
News stories
Feature articles
Sponsorship of local or national events
What is direct marketing?
Any marketing activity that is aimed directly at the customers
What are some forms of direct marketing?
Direct mail
Electronic mail
Door to door selling
What is personal selling?
Face to face selling
What are some forms of personal selling?
Trade fairs
Craft shows
Exhibitions
Visits by sales reps to large organisations
What is E-marketing?
The use of technology to sell products
What are some forms of E-marketing?
Texts
Emails
Internet adverts
Social media
Viral marketing
What is above the line promotion?
Methods that cost money
