Product Portfolios Flashcards
1
Q
Define the term ‘portfolio’.
A
A collection of something
2
Q
Define the term ‘broad product portfolio’.
A
A wide range of products that is attractive towards a wide range of customers
3
Q
What will a business with a broad product portfolio do?
A
Appeal to a lot of people
4
Q
Define the term ‘narrow product portfolio’.
A
Similar products that is attractive to a limited range of customers
