Product Differentiation Flashcards
1
Q
Why do businesses differentiate their products?
A
To give customers a reason to but from them
2
Q
Define the term ‘differentiate’.
A
To be different
3
Q
What is a ‘core product’?
A
The original, normal product
4
Q
What is an ‘augmented product’?
A
The original product with added features that make it more desirable
5
Q
Define the term ‘augment’.
A
To add to something
6
Q
What are businesses creating by selling augmented products?
A
An unique selling point
7
Q
What extra benefits could a business add to create augmented products?
A
Free delivery
Order tracking
Excellent customer service
Gift wrapping
Price matching
A no-quibble returns policy
