Promotion Flashcards

1
Q

advertising campaign

A

a series of advertisements for a particular company product…

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2
Q

commercial

A

a television advertisement

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3
Q

advertiser

A

perosn of business that advertises

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4
Q

advertising agency

A

an organization that desings and manages advertising

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5
Q

sponsorship

A

companies sponsor events like concerts and sports events by paying some of their costs or paying for their products to be displayed

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6
Q

salespeople

A

salesmen and saleswomen, visit or phone customers and persuade them to buy its products

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7
Q

sales force

A

a group of people whose job is to sell products or services for their company

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8
Q

sales area or sales territory

A

particular region for selling your products

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9
Q

sales manager

A

head of the sales

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10
Q

special offer

A

a discount or reduced price

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11
Q

free sample

A

a smalle amount of the product to try or taste

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12
Q

free gift

A

given away with the product

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13
Q

loyalty cards

A

the more you spent, the more points on your card that you can exchange against free goods or flights

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14
Q

cross-promotion

A

where you buy one product, and you are recommended to buy another product. for ex. wahsing machine, washing powder

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15
Q

product endorsments

A

advertisements where famous people recommend the product

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16
Q

prodcut placement

A

a company pays for its products to be used or seen in films and TV commercials

17
Q

business-to-consumer B2B

A

selling to public

18
Q

B2B e-commerce

A

selling to public over the internet

19
Q

business-to-business B2B

A

firms commuicating with and ordering from their suppliers

20
Q

e-procurement

A

firms communicating with and ordering from theri suppliers over the internet

21
Q

business-to-government B2G

A

communicate with vovernment departs, apply for government contracts and pay taxes using the internet

22
Q

dot-com bust

A

the first phase of selling over the internet ended

23
Q

internet selling

A

selling goods of services over the internet

24
Q

website

A

a place on the internet where information is available about a particular subject, organization…

25
Q

social network sites

A

Facebook, Twitter…

26
Q

video sharing

A

Youtube

27
Q

blogs

A

online diaries

28
Q

hosts other sellers

A

other sellers can offer their goods (amazon, eBay)

29
Q

commission

A

a percentage of money from sales

30
Q

auction site

A

a service in which auction users or participants sell or bid for products or services via the internet

31
Q

bids

A

increasing offers

32
Q

highest bidder

A

the person offering the most

33
Q

online banking

A

you can check the state of your bank account

34
Q

online dating

A

you can find a partner

35
Q

online gambling/gaming

A

you can make (and lose) money in games of chance

36
Q

online brokerage

A

you can buy and sell shares

37
Q

online travel

A

you can make bookings for flights

38
Q

online fundraising

A

non-profit organizations can raise money