Promotion Flashcards
advertising campaign
a series of advertisements for a particular company product…
commercial
a television advertisement
advertiser
perosn of business that advertises
advertising agency
an organization that desings and manages advertising
sponsorship
companies sponsor events like concerts and sports events by paying some of their costs or paying for their products to be displayed
salespeople
salesmen and saleswomen, visit or phone customers and persuade them to buy its products
sales force
a group of people whose job is to sell products or services for their company
sales area or sales territory
particular region for selling your products
sales manager
head of the sales
special offer
a discount or reduced price
free sample
a smalle amount of the product to try or taste
free gift
given away with the product
loyalty cards
the more you spent, the more points on your card that you can exchange against free goods or flights
cross-promotion
where you buy one product, and you are recommended to buy another product. for ex. wahsing machine, washing powder
product endorsments
advertisements where famous people recommend the product
prodcut placement
a company pays for its products to be used or seen in films and TV commercials
business-to-consumer B2B
selling to public
B2B e-commerce
selling to public over the internet
business-to-business B2B
firms commuicating with and ordering from their suppliers
e-procurement
firms communicating with and ordering from theri suppliers over the internet
business-to-government B2G
communicate with vovernment departs, apply for government contracts and pay taxes using the internet
dot-com bust
the first phase of selling over the internet ended
internet selling
selling goods of services over the internet
website
a place on the internet where information is available about a particular subject, organization…
social network sites
Facebook, Twitter…
video sharing
Youtube
blogs
online diaries
hosts other sellers
other sellers can offer their goods (amazon, eBay)
commission
a percentage of money from sales
auction site
a service in which auction users or participants sell or bid for products or services via the internet
bids
increasing offers
highest bidder
the person offering the most
online banking
you can check the state of your bank account
online dating
you can find a partner
online gambling/gaming
you can make (and lose) money in games of chance
online brokerage
you can buy and sell shares
online travel
you can make bookings for flights
online fundraising
non-profit organizations can raise money
