Promotion Flashcards
advertising campaign
a series of advertisements for a particular company product…
commercial
a television advertisement
advertiser
perosn of business that advertises
advertising agency
an organization that desings and manages advertising
sponsorship
companies sponsor events like concerts and sports events by paying some of their costs or paying for their products to be displayed
salespeople
salesmen and saleswomen, visit or phone customers and persuade them to buy its products
sales force
a group of people whose job is to sell products or services for their company
sales area or sales territory
particular region for selling your products
sales manager
head of the sales
special offer
a discount or reduced price
free sample
a smalle amount of the product to try or taste
free gift
given away with the product
loyalty cards
the more you spent, the more points on your card that you can exchange against free goods or flights
cross-promotion
where you buy one product, and you are recommended to buy another product. for ex. wahsing machine, washing powder
product endorsments
advertisements where famous people recommend the product
prodcut placement
a company pays for its products to be used or seen in films and TV commercials
business-to-consumer B2B
selling to public
B2B e-commerce
selling to public over the internet
business-to-business B2B
firms commuicating with and ordering from their suppliers
e-procurement
firms communicating with and ordering from theri suppliers over the internet
business-to-government B2G
communicate with vovernment departs, apply for government contracts and pay taxes using the internet
dot-com bust
the first phase of selling over the internet ended
internet selling
selling goods of services over the internet
website
a place on the internet where information is available about a particular subject, organization…
