Products and brands Flashcards
product catalogue
a list of a company’s products
product mix/portfolio
a company’s products considered together and in the relation to one another
product line/range
a company’s products of a particular type
product lifecycle
the stages in the life of a product and the number of people who buy it at each stage
product positioning
how a product is seen, or how a company would like it to be seen, in relation to its other products and/or to competing products
product placement
when a company pays for its product to be used or seen in films or TV programmes
goods
products that are made
raw products
basic materials from which other things are made
finished goods
products ready to be sold
industrial goods
bought by other companies for use in their activities and products
consumer goods
bought by individuals for their own use
consumar durables
consumer goods that last a long time
fast moving consumer goods (FMCG)
consumer goods that sell in large quantities, for ex.foor products
brand name
a company gives the brand a name so they can be easily recognized
the make of the product
the brand name is the name of the company itself, for ex. LG
the make and the model
for many products, make and model. for ex. Ford (make) Focus (model)
product category
a particular group of related products
brand awareness/brand recognition
degree to which people know a particular brand
brand image
all the ideas that people have about a particular brand
brand manager
in charge of making goods and services with a particular brand
branding
creating brands and keeping them in customer’s minds trough advertising, product and package degin
brand identity
the visible elements of a brand (such as colors, design, logotype, name, symbolà that together identify and distinguish the brand in the consumer’ mind
generic products/generics
products that are not branded so don’t hae a manufacturer’s brand name
own brand product
a product sosl by a retailer with its own name rather than the name of the manufacterer
