Products and brands

Question 1

product catalogue

Answer 1

a list of a company’s products

Question 2

product mix/portfolio

Answer 2

a company’s products considered together and in the relation to one another

Question 3

product line/range

Answer 3

a company’s products of a particular type

Question 4

product lifecycle

Answer 4

the stages in the life of a product and the number of people who buy it at each stage

Question 5

product positioning

Answer 5

how a product is seen, or how a company would like it to be seen, in relation to its other products and/or to competing products

Question 6

product placement

Answer 6

when a company pays for its product to be used or seen in films or TV programmes

Question 7

goods

Answer 7

products that are made

Question 8

raw products

Answer 8

basic materials from which other things are made

Question 9

finished goods

Answer 9

products ready to be sold

Question 10

industrial goods

Answer 10

bought by other companies for use in their activities and products

Question 11

consumer goods

Answer 11

bought by individuals for their own use

Question 12

consumar durables

Answer 12

consumer goods that last a long time

Question 13

fast moving consumer goods (FMCG)

Answer 13

consumer goods that sell in large quantities, for ex.foor products

Question 14

brand name

Answer 14

a company gives the brand a name so they can be easily recognized

Question 15

the make of the product

Answer 15

the brand name is the name of the company itself, for ex. LG

Question 16

the make and the model

Answer 16

for many products, make and model. for ex. Ford (make) Focus (model)

Question 17

product category

Answer 17

a particular group of related products

Question 18

brand awareness/brand recognition

Answer 18

degree to which people know a particular brand

Question 19

brand image

Answer 19

all the ideas that people have about a particular brand

Question 20

brand manager

Answer 20

in charge of making goods and services with a particular brand

Question 21

branding

Answer 21

creating brands and keeping them in customer’s minds trough advertising, product and package degin

Question 22

brand identity

Answer 22

the visible elements of a brand (such as colors, design, logotype, name, symbolà that together identify and distinguish the brand in the consumer’ mind

Question 23

generic products/generics

Answer 23

products that are not branded so don’t hae a manufacturer’s brand name

Question 24

own brand product

Answer 24

a product sosl by a retailer with its own name rather than the name of the manufacterer