Markets and competitors Flashcards
if a company enters a market
it starts selling there for the first time
if a company penetrates a merket
it starts selling, or selss more and more
if a company abandons/gets out of/leaves/withdraws a market
it stops selling there
if a company dominates a market
it is the most important company selling there
if a company corners market
it becoms the main company selling there
if a company monopolizes a market
it is the only compony selling there
if a company drives another company out of a market
it makes the other company leave the market, perhaps because it can no longer compete
market growth
an increase in the demand for a particular product or service over time
market segment
an identifiable group of individuals, families, businesses, organizations sharing one or more characteristics or nees in an otherwise homogeneous market
market segmentation
the process of defining and subdividinga large homogenous market in clearly identifiable segments having similar needs, wants or demand characteristics
market share
the percentage of the total amount of salses of a particular product that a company has
market leader
a company that sells more of its products than any other company of its type
competitors or rivals
competitors compete with each other to sell more, be more succesful…
key players
the most important companies in a paraticular market
competition
the activities of companies that are trying to be more succesful than others
