Marketing and market orientation Flashcards
planning
identifying future need for
designing
developing and making
pricing
deciding the price for
promoting
informing customers about
distributing
making available
marketing concept
management philiosophy according to which a firm’s goals can be best achieved through identification and satisfaction of the customer’s stated and unstated needs and wants
marketing department
a section of a company dealing with marketing and sales
feature
an important part or aspect of something
benefit
an andvantage you get from a situation
social marketing
use of commercial marketing in promotion of goods and services in a way that helps in promoting the consumers’ and by extension the society’s wellbeing
the four p’s: product
deciding what to sell
the four p’s: price
deciding what price to charge
the four p’s: place
deciding how the products will be distributed and where people will buy it
the four p’s: promotion
dedicing how the products will be supported with advertising, special activities
packaging
the materials used to protect and present a product before it is sold
marketing mix
the activities that you have to combine succesfully in order to sell
marketing plan
product specific, market specific, or company-wide plan that describes activities involved in achieving specific marketing objectives within a set timeframe
marketer or marketeer
someone whose job involves encouraging people to buy a particular company’s product, by deciding the price, type of customer, and advertising policy
free marketeer
someone who believes in the benefits of the market economy
black marketeer
someone who makes money by selling goods illegally in a place where they’re not normally available
market orientation
everything they do si designed to meet the needs of the market
