Promotion Flashcards
1
Q
What is Promotion?
A
Promotion, the fourth P, is the integrated marketing communications campaign.
2
Q
What does promotion include?
A
Promotion includes:
Advertising
Personal selling
Sales promotions
Public relations
3
Q
What is Sales Promotion?
A
Sales Promotion is a toll used for a relatively short period of time to build brand
4
Q
What is Personal Selling?
A
Personal Selling is where members of a salesforce are directed to interact with customers in order to explain a product and how it works.
