Consumer Behaviour

Question 1

Quality

Answer 1

A Consumer’s main motivation for the purchase of product may be the quality of the product rather than the price.
Eg perceived higher quality of Apple products

Question 2

Brand Loyalty

Answer 2

This will ensure a continuous demand for a product regardless of changes in its price or the prices of other goods and services.

Question 3

Spending Patterns

Answer 3

Consumer spending surveys compile information on consumer spending patterns based on income levels. This informs businesses of what goods and services are in demand.

Question 4

Income of Consumers

Answer 4

As income level rises consumers will demand more goods and services.

Question 5

Taste and Preference

Answer 5

A change in consumers’ taste for goods and services will impact their demand.
For example, changes in fashion will result in a drastic decline in demand for an outgoing fashion and a rise in

Question 6

What are some examples of consumer behaviour?

Answer 6

Quality
Brand Loyal
Spending Patterns
Income