Packaging and Branding Flashcards
1
Q
What is a brand?
A
A brand is any identifiable feature of a product which makes it different from its competitor.
2
Q
What are some brand types?
A
A brand may be a name, term, symbol, design or combination of these
3
Q
What are four roles of packaging?
A
Protect the product
Promote products
Attract customers
Differentiate products from competition
