Promotion Flashcards
1
Q
What is meant by promotion
A
Attracting customers by using media and discounts to persuade customers to buy your product
2
Q
Above the line promotion
A
Traditional measured media advertising: any message broadcast to the public through conventional means such as television, the Internet, radio, and magazines.
3
Q
Below the line promotion
A
A promotional effort that includes in-store promotions, coupons, dealer discounts, and product placement.
4
Q
Different types of businesses use different types of promotion
A
Sole trader - Billboards
Private companies ltd and plcs - Adverts and discounts and coupons
5
Q
Purpose of promotion
A
- Being aware of the products existence
- Understand the benefits of the products
- Establishing a link between the customer
