Place

Question 1

what is meant by place

Answer 1

where the product is sold

Question 2

What are the different distribution channels

Answer 2

what is meant by place
where the product is sold
What are the different distribution channels
Direct sales. A direct sales business model eliminates any intermediary in the distribution process, leaving the brand to sell products to customers on its own.

Retailer. Retail is the most common distribution channel for consumer brands, using third-party outlets to bring products to market.

Intensive distribution. Consumers are probably most familiar with this form of retail distribution, where products are sold through as many outlets as possible.

Question 3

Multi channel distribution

Answer 3

when a producer uses several competing channels to reach the same target market–perhaps using several intermediaries in addition to selling directly.

Question 4

Why is it important to choose the correct distribution channel

Answer 4

• Timely delivery of products
• Maintain stock
• Distribution of risk