decision about the marketing mix

Question 1

Importance of global marketing and global brand

Answer 1

It provides a new business opportunity for the business.

To create a brand image and reputation

Provide information about the new market and gets feedbacks

To create new income streams

Question 2

How the marketing mix will differ in different contexts including local national and global markets

Answer 2

In a local to global context - more promotion is needed in a global market and less is needed in terms of place in a global market and more quality products are needed in a global market

In a niche market product must be tailored specific but in a mass market there is a one size fits all approach