Production, Distribution And Circulation Flashcards
What was Black Panther initially conceptualised as?
A cinematic experience
When was it scheduled for home release in the UK?
11th June 2018, approximately 4 months after its theatrical release, digitally, on DVD, Blue Ray and 4k disc.
What is Circulation?
The number of copies, formats and units of a product distributed globally.
What are the different methods of obtaining a copy (circulation) of Black Panther?
It can currently be purchased on YouTube, Google Play, Amazon Prime, iTunes and streamed through Disney+.
Audiences are encouraged to watch the film in its highest possible resolution and using the best sound system available, although through streaming sites.
It is possible to watch on a mobile phone.
Also, illegal streaming and downloading I’d an ill-advised possibility.
What were the various tools of marketing utilised for Black Panther by Marvel?
Marketing for Black Panther included trailers, both teasers and theatrical, official clips and first look features.
These could be accessed initially through several main methods including during the pre-film phase at cinemas, online through video sharing platforms such as YouTube, at press events, conventions and the official websites for Black Panther and Marvel Studios.
Initially the trailers were released first the teaser then later the theatrical trailers as the release date approached. Followed by clips and exclusive interviews close to its cinematic release.
Many of these publicity materials were collected and included in the DVD, Blu Ray, 4K disc after its home release.
Black Panther had the most expensive advertising budget and biggest line of merchandise of any Marvel film that was a non-sequel.
What does YouTube and technologically Convergent devices like smartphones allow?
Allows potential audiences to be reached much quicker and more efficiently by those markets in the film.
What else does digital converging technologies allow audiences to do?
They also allow the audience opportunities to create user generated content in the form of their own short films, parodies and artwork/designs, therefore becoming prosumers.
Audiences are also given the ability to form forums and groups to discuss and debate the events of the film as they participate in active consumerism.
Reaction videos of people watching trailers become popular amongst this sort of film, made famous by more recognizable fanatics, such as director and comic fanboy Kevin Smith breaking down sequences within the latest Marvel trailers.
What is a Prosumer?
A consumer who becomes involved in designing and creating fanart from existing properties.
What is a Consumer?
A person who purchases a product or service being sold to them.
Why are film institutions able to depend on audiences to help market their products?
Audiences actively share, review and discuss ongoing developments of a film’s release.
Fans can help create a build up / countdown, generating more hype for a films eventual release ( generating more interest).
The relationship between audience and products are becoming what?
Intertwined, within areas of the media, which focus on fun anticipation ( such as comic books) .
Producers will often monitor and exploit this obsession by including sequences, which pander to fan service to generate greater expectancy.
