Political Campaigning Flashcards
1
Q
Black panther harnessed other, more political and social media campaigns to create a what?
A
A cultural event rather than just becoming another summer blockbuster.
2
Q
Why did charities and fundraisers across the US take to Twitter?
A
To raise money for children who otherwise would not have been able to see the film
3
Q
How did the ideology of the film enable Black Panther to carry out political campaign during the marketing process?
A
Notable participants included the boys and girls club of Harlem, celebrities Octavia Spencer and Viola Davis and NYC marketing consultant Frederick Joseph who started the hashtag #BlackPantherChallenge, raising over $40,000
