Established/Diverse Fans

Question 1

How does Black Panther still appeal to fans of action blockbusters?

Answer 1

By still maintaining many of the codes and conventions associated with films of this format, despite many of the subversions of expectations which make a film like this quite unique.

Question 2

Disney are proficient at what?

Answer 2

Identifying new once demographic groups and strategies for targeting them.

Question 3

Many of Disney’s products are what? Give an example.

Answer 3

Intercultural.

For example, they strongly represent one cultural tradition or in a way that resonates with audiences from other mainstream cultural, national, ethnic backgrounds.

Question 4

What has Disney used recent research to challenge?

Answer 4

Conventional ideas about the ethnic diversity in mainstream America.

53% of Americans live in a multicultural or blended household.

67% indicated they were enthusiastic about encountering and experimenting with diverse cultures.

Question 5

What evidence suggests that Disney exploits different cultures positively in the film industry?

Answer 5

Disney releases like Moana, focusing on aspects of Polynesian Culture or Coco focusing on Latino Culture.

All represent societies featuring cultural traditions positively through a diverse and accessible series of characters and engaging dialogue.

All films feature Universal themes and story elements, which audiences not from the demographic, would still understand by searching for a comparison in their own lives/culture.

The key to these films and Black Panther is to make the characters and story relatable so that its appeal transcends from to one particular type of audience and moves into a more broader fanbase.