Product Design Mix (1.3.1) Flashcards
What is the Design Mix?
3 Categories of a business when designing a product or service.
What are the three Components of The Design Mix?
Function, Aesthetics, Cost
What is the Aesthetics of a Product?
Look, Taste, Texture or feel of an item
What is Function of a Product?
Whether it does what its supposed to do and the quality in which it does it
What is the Cost of a Product?
How much it Costs to produce
Is it Possible or Impossible to focus on all three sections of the Design Mix?
Its impossible to focus on all three categories of the design mix as its a trade off you have to sacrifice 1 component for another.
What are the Benefits of Good Design?
-Adds Value
-Different from competitors
-Reduce manufacturing costs
-Improves Brand Image
-Improves Brand Loyalty
What is the Marketing Mix?
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
What are the 4 Components of the Marketing Mix?
Product, Price, Place and Promotion