Product Design Mix (1.3.1) Flashcards

1
Q

What is the Design Mix?

A

3 Categories of a business when designing a product or service.

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2
Q

What are the three Components of The Design Mix?

A

Function, Aesthetics, Cost

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3
Q

What is the Aesthetics of a Product?

A

Look, Taste, Texture or feel of an item

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4
Q

What is Function of a Product?

A

Whether it does what its supposed to do and the quality in which it does it

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5
Q

What is the Cost of a Product?

A

How much it Costs to produce

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6
Q

Is it Possible or Impossible to focus on all three sections of the Design Mix?

A

Its impossible to focus on all three categories of the design mix as its a trade off you have to sacrifice 1 component for another.

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7
Q

What are the Benefits of Good Design?

A

-Adds Value
-Different from competitors
-Reduce manufacturing costs
-Improves Brand Image
-Improves Brand Loyalty

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8
Q

What is the Marketing Mix?

A

A combination of factors that can be controlled by a company to influence consumers to purchase its products.

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9
Q

What are the 4 Components of the Marketing Mix?

A

Product, Price, Place and Promotion

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