Branding and Promotion (1.3.2) Flashcards
What is the use for Branding and Promotion?
Ways of convincing consumers to buy your products. Its all about communicating your brand to consumers which will encourage them to make a purchase.
What is Branding?
More than just a logo and a slogan. Its how you can portray your values, actions and ethics which consumers and employees buy into.
What are the Three Types of Branding?
Manufacture Branding, Own-Label Branding and Generic Brands
What are the Strengths of Strong Branding? (6 Factors)
-Makes Advertising easier and more consistent
-Can help create USP’s
-Can make sponsorship more effective
-Creates differentiation from competitors
-Consumers will be attracted to your business
-It will drive Revenue and Profit
If you do bad Branding what will this mean?
-Can be expensive to repair damaged brand image
What are some different Methods of Promotion?
TV Adverts, Social Media, Sponsorships, Billboards, Radio, Websites, Samples etc…
What are the Different ways that Large and Small businesses should promote their business?
Large Businesses-Promote TV Adverts/Sponsorship
Small Businesses-Promote with Social Media/Websites
What is Viral Marketing?
Promotion of Products and Services using digital Technology and telecommunications. Involves using all types of Online mediums and networking tools to communicate with consumers. This could include Blogs, Newsletters, Mail Marketing etc…
Brands can use social Media to promote their Products by making adverts, posts or even sending emails to entice them.
What is Emotional Branding?
Branding Stratergie that appeals to consumers emotions, needs and aspirations. Process of farming a relationship between consumer and product by creating content that targets a specific emotional Level. Helps to create deep connections with customers so they care about your brand.
