Business Theme 1

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Decks in this class (23)

KEY WORDS
Quantitative data,
Qualitative data,
Databases
3  cards
Different Markets (1.1.1)
What are the two types of markets...,
What is a niche market,
What are the advantages of a nich...
11  cards
Competition (1.1.1)
What are the two types of competi...,
What is direct competition,
What is indirect competition
8  cards
Types of Business Orientation (1.1.1)
What are the two different types ...,
What is product orientation,
What are the advantages of produc...
9  cards
Market Research Types (1.1.2)
What is market research,
What are the two types of market ...,
What is primary market research 5...
7  cards
Methods of Market Research(1.1.2)
What is a survey,
Is a survey quantitative or quali...,
Advantages and disadvantages of s...
30  cards
Market Segmentation + Mapping + Product Differentiation (1.1.2/1.1.3)
What are the ways to segment a ma...,
Kk,
Why should brands segment the market
7  cards
Demand and Supply (1.2.1/1.2.2/1.2.3)
What is the general rule for demand,
Factors leading to a change in de...,
What happens to demand on a graph...
18  cards
PED and YED (1.2.4/1.2.5)
What is price elasticity of demand,
What is the formula for ped,
If ped is greater than 1 is it el...
16  cards
Product Design Mix (1.3.1)
What is the design mix,
What are the three components of ...,
What is the aesthetics of a product
9  cards
Branding and Promotion (1.3.2)
What is the use for branding and ...,
What is branding,
What are the three types of branding
9  cards
Pricing Strategies (1.3.3)
What is the definition for profit...,
How many different pricing strate...,
What is price skimming
18  cards
Distribution +Product Life Cycle (1.3.4/1.3.5)
What is distrubution,
What are the 4 distrubution channels,
What is a manufacturer
18  cards
Marketing Stratergies (1.3.5)
What are marketing stratergies,
What are marketing stratergies al...,
What is b2b
15  cards
Approaches to Staffing (1.4.1)
What does staff as and asset mean,
What does staff as a,
What is the role of hr
25  cards
Recruitment, Selection and Training (1.4.2)
What are job vacancies,
What is interal recruitement,
What are the advantages of intern...
18  cards
Organizational Structure (1.4.3)
What is a centralized structure,
What is a decentralized structure,
What is the matrix structure
17  cards
Motivation In Theory and Practice (1.4.4)
What benefits can motivated staff...,
What is multi skilling,
What are the 4 ways of employee m...
25  cards
Leadership (1.4.5)
What is the role of a leader,
What is an autocratic manager,
What is a democratic manager
5  cards
Role of an Entrepreneur (1.5.1)
What is an entrepreneur,
What are the two types of product...,
What are goods
7  cards
Entrepreneurial Motives and characteristics (1.5.2)
What are the roles of an entrepre...,
What are the financial motives fo...,
What is profut maxamising
9  cards
Forms of Business (1.5.4)
What are the forms of business,
What is a sole trader,
Advantages of being a sole trader...
22  cards
Business Choices (1.5.5)
What is a trade off,
What limits a trade off 4 factors,
What s the main problem of a trad...
5  cards

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Business Theme 1

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