product decisions Flashcards

1
Q

4Ps > 7Ps

A

original: price, place, product, promotion
additional: people, process, physical evidence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

dimensions of international product offer

A

augment product - support service
actual product - product attributes
core product - benefits

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what does augment product include

A

delivery, installation, guarantees
after sale service: repair, maintenance, spare parts

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what does actual product include

A

brand name, quality , design, packaging, size and colour variants, country of origin, price, staff behaviour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what does core product include

A

features, performance, perceived value, image, technology

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

rate from high to low the possibilities of standardizing elements of products when it comes to the dimensions of international product offer

A

augment product
actual product
core product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

what is characteristics of services

A

intangibility
heterogeneity
inseparability
pershability

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what is global marketing of service

A

uniformity, pricing, customers wants and needs, buyer perception, customer loyalty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what is categories of service

A

people processing, possession processing, information-based

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what entails service in B2B

A

fewer and larger buyers (geographically concentrated)
inelastic demand
many participants in the buying process
professional buyers
closer relationships
technological links

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

what is eservice

A

business activity of value exchange that is accessible through electronic networks. involves distribution and personalizing resources in real time over the internet

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

which keywords are linked to eservice

A

interactive, customization, real time, internet only, delivered digitally

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what is categories of brand

A

brand loyalty, brand awareness, perceived quality, brand association

How well did you know this?
1
Not at all
2
3
4
5
Perfectly