firm's international competitiveness Flashcards
what is porter’s diamond
model which describes the effect that attributes of domestic markets have on the competitive advantages of firms/nations in international markets
what does porter’s diamond entail
firm strategy, structure and rivalry
demand conditions
related and supporting industries
factor conditions
all pointing at the competitive advantage
what is factor conditions
include the nation’s production resources including; infrastructure, labour force, land and natural resources
what is poter’s 5 forces
framework to analyze the state of competition/profit potential in an industry
what are the poter’s 5 forces
- competition in industry
- potential of new entrants into industry
- power of suppliers
- powers of consumers
- threat of substitute product
what is marketing myopia
failure of a company to define its purpose from a broad consumer orientation
what is the customer perceived value
(product +service benefit) / (direct + indirect costs)
what is in the competitive triangle
consumer, firm A, firm B
what is VRIO resources
resource analysis framework
what does VRIO stand for
valuable to firm?
rare among competitors?
difficult to imitate?
organized to explicit?
what is core competences
resources and capabilities that comprise that strategic advantages of a business