Pro Utility Flashcards
1
Q
Teleology
A
Focused on creating the best outcome
2
Q
Unique
A
Deals with every situation separately, not appropriate to apply a rule based theory as businesses come across unique situations
3
Q
Hedonistic
A
Benthan’s assertion that we are driven be pain and pleasure is accurate as advertisements are moulded to appeal to these things
4
Q
Depersonalisation
A
Looks at issues objectively so there is no personal bias
