Pro-Social Effects& Digital Literacy(3)

Question 1

What is the definition of prosocial effects?

Answer 1

effect of media that are socially desirable and benefits society at large

Question 2

What are the six example of prosocial media effects?

Answer 2

1. learning
2. Job training
3. health
4. activism
5. entertainment
6. identity development

Question 3

What is the Uses and Gratification theory/perspective?

Answer 3

what we do with media rather than what it does to us

Question 4

What are the 6 assumptions of Uses and Gratification Theory?

Answer 4

1. Audience is active and goal oriented
2. people have needs they seek to satisfy
3. audience link media to specific need gratifications
4. media compete with other sources of need satisfaction
5. people are self-aware of the process
6. media are assessed by the audience rather than the creator

Question 5

What is Entertainment Theory?

Answer 5

psychological processes of cognitive and affective enjoyment of media

Question 6

What is mood management theory?

Answer 6

how individuals select media to maintain emotional homeostasis to a desired affective state

Question 7

What is the idea of Entertainment Education?

Answer 7

the process of designing and implementing media content to educate and entertain

Question 8

What is media literacy?

Answer 8

the process of understanding and using media in an assertive, non-passive manner

Question 9

What are the skills involved in media literacy?

Answer 9

Access, Analyze & Evaluate, Create, Reflection, Advocacy & Activism

Question 10

What is mindlessness?

Answer 10

cognitive activity that occurs outside of our consciousness

Question 11

What 3 things can we do to avoid mindlessness when consuming media?

Answer 11

1. think critically
2. observe carefully
3. participate actively

Question 12

What are the four components of the higher levels of media literacy learning?

Answer 12

1. our media system reflects the power dynamics in society
2. most media are controlled by commercial interests
3. media monopolies reduce opportunities to participate in decision making
4. changing the media system is a justice issue

Question 13

What is digital literacy?

Answer 13

-relates to digital forms of expression and communication
-ability to use and understand information from digital sources
-ability to create digital media

Question 14

What are Hobb’s 4 digital literacy competencies?

Answer 14

1. Sharing and Using
2. Create and Collaborate
3. Analyzing and Evaluation
4. Applying Ethical Judgements

Question 15

What is the idea of “learning by being”? Example?

Answer 15

doing things digitally as experiential learning
-ex: avatars/piloting
-similar to role playing as we often do so online

Question 16

What are the three facets of Participatory Culture?

Answer 16

1. Relatively low barriers to artistic expression and civic engagement
2. strong support for creating and sharing creations with others
3. informal mentorship whereby what is known by the most experienced is passed along to novices

Question 17

What is Potter’s Theoretical model of Media Literacy?

Answer 17

Media Content(aware that media content is made from the perspective of who made it), Media Industries(how the process of media is constructed), Media Effects(awareness of these effects), Self(being aware of the role individuals play and being mindful)–>personal locus(your understanding of the 4 previous things)–>media literacy competencies and skills(driven by media literacy competencies & skills)–>engagement(awareness of the effects of engaging in media)