Media Convergence

Question 1

What is ARPAnet?

Answer 1

the network, designed by the U.S. Defense Department’s Advanced Research Projects Agency(ARPA), that enabled researchers to pool computing power and established the cornerstone of what would become the internet’s infrastructure

Question 2

What is data mining?

Answer 2

the gathering of user data

Question 3

How does data mining relate to advertising?

Answer 3

companies can use data mining such as search histories, location, browser settings, and video watching, in order to generate targeted advertisements based on this data

Question 4

What is E-Commerce?

Answer 4

a site that allows customers to comfortably search and pay for things online

Question 5

Why is E-Commerce important?

Answer 5

it helped make the web more interactive and participatory

Question 6

What is open-source software?

Answer 6

noncommercial software shared freely and developed collectively on the internet

Question 7

What is the telecommunications act of 1996?

Answer 7

the sweeping update of the telecommunications law that led to a wave of media consolidation. Subsequently, the FCC eliminated most ownership restrictions on radio

Question 8

What is the digital divide?

Answer 8

the growing contrast between the “information haves”-those who can afford to purchase a computer and pay for the internet-and the “information have nots”- those who may not be able to afford a computer or pay for internet services

Question 9

What are the 3 types of screens?

Answer 9

1. TV
2. Computer
3. Hand Held Device

Question 10

How has third screen media changed the way that we use and produce media?

Answer 10

we moved from push(research & design–>production–>marketing–>need?) to a pull mentality where a feedback loop is created(e.g. we may start with need instead of R & D)
*the audience plays a larger role, which is due to interactivity of 3rd screens

Question 11

What is the second screen phenomenon?

Answer 11

it is using a 2nd screen while watching TV

Question 12

What creates the second screen phenomenon?

Answer 12

this phenomenon is created by the 3rd screen, but it’s not about which screen it is

Question 13

What are the 3 types of convergence?

Answer 13

1. media convergence
2. economic convergence
3. cultural convergence

Question 14

What is media convergence?

Answer 14

various media converging into digital form/when new technology leads to condensing of mediated content

Question 15

What is economic convergence?

Answer 15

merging of telecommunication or internet companies with traditional media companies

Question 16

What results from economic convergence?

Answer 16

a consolidation of companies

Question 17

What is cultural convergence?

Answer 17

all of the phenomena(technological, digital media convergence, and economic convergence) leads to a cultural convergence

Question 18

What is Henry Jenkens take on cultural convergence?

Answer 18

believes it does not happen through appliances, and instead, convergence happens in the brains of individual consumers and through their social interaction with others, which has real cultural implication(e.g. in beliefs, attitudes, values, and behaviors)

Question 18

What is spectatorial culture?

Answer 18

a society based on a small number of companies that are controlling and storytelling

Question 18

What is participatory culture?

Answer 18

when average citizens have the ability to cease control over the media technology and tell their own stories

Question 18

What is convergence culture?

Answer 18

a world where every story, every sound, brand, relationship, image, etc., play itself out among the maximum number of media channels

Question 19

How is convergence culture shaped?

Answer 19

as much by a teenager in their bedroom as it is by major media channels

Question 20

How is a story told in a transmedia project?

Answer 20

it is spread across a variety of different media platforms in a way that is complementary versus redundant so that each platform contributes what it does best