PRINT REVOLUTION Flashcards

1
Q

What is the key take-away of the print revolution?

A

The European development of print and print culture comes out of the culture of the Renaissance and is deeply influenced by humanism.

However, the printing press also serves as a technology that changes European culture forever (Side note: Printing seen as business invention)

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2
Q

What is the northern renaissance? and how does it spread?

A

Italian Renaissance spreads north

*Powerful people commissioning & buying Italian art’
*Italian artists move north for more business opportunities, start ateliers and schools, and bring their techniques and ideas with them.

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3
Q

How were renaissance ideas circulated at the time?

A

Print!

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4
Q

Where was the northern renaissance?

A

*Centred on Germany and the Low Countries (the Netherlands & Belgium)

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5
Q

Where were centers of the Northern Renaissance? (Places)

A
  1. Urban movement: (cities (in city-states or small dukedoms/principalities) are centers)
  2. Centers of craft and trade as hubs for patronage: (textile trade, Ulm becomes a center of print)
  3. Holy Roman Empire enables cultural exchange (networking between crafts ppl and scholars)
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6
Q

What were common themes in northern renaissance art?

A

Northern Renaissance uses:

  • more oil paint
  • natural light
  • emphasis on depicting human emotion
  • allegory
  • more urban / domestic themes (based in country they are painted - ex. mary gets told about Jesus pregnancy in cluttered dutch kitchen)
  • Printmaking and engraving
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7
Q

Is the gothic style looked down upon in the north?

A

No, used in art and architecture

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8
Q

Explain the Arnofini portrait:

A

By: Jan van Eyck
- Dutch artist painting an Italian married couple (her rumored dead- pale, he wears black, mirror (dead jesus= her side)

Strict use of renaissance perspective and proportion

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9
Q

Who was Albrecht Dürer? (and describe his two paintings)

A

Germain painter (did Hozier one)
Self portrait
- Uses trinity sign pointed towards himself

Also: black and white painting of angry angels (?)
- Allegory for depression
- emotion and melancholy (painting doesn’t have to make sense, its the emptions u get from it)

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10
Q

What did Pieter Bruegel the Elder paint?

A

Seven deadly sins paintings
- educates on sins (ex, wrath)
- Ur supposed to feel upset about this and not be a sinner

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11
Q

Who is Johannes Gutenburg?

A

Born Mainz (important city of holy roman empire)

Printing press guy (developed in n Strasbourg)

Business in Mainz

Questionable businessman (sued for not paying back loans - bankruptcy)

Recognized for achievements before death: (nice funeral - grave and church destroyed now tho)

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12
Q

What is the Gutenberg bible?

A

*One of the first significant books to be printed in Europe

*Latin Vulgate Bible

*Printed on parchment and vellum

*Oil-based ink that adheres better to the metal type (this is one of Gutenberg’s key innovations)

*Promotion for Gutenberg and his press  Print was a business!

*49 copies survive!!!

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13
Q

How do you operate a printing machine?

A
  • Letters are individually set in the frame, then they are inked
  • The press literally pressed the inked letters onto the page

-The metal type used was why his ink invention was important

(think like big stamps u had to re arrange)

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14
Q

How to operate a a printing press business?

A

*Running a print shop required a lot of workers
*Typesetters, pressers, pullers
*Apprentices for every position in the print shop

  • High start-up costs, but high volume if successful
  • Try get a monopoly (ex. u print all documents for a bishop)
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15
Q

How did language change with the printing press?

A

Transition from Þ(thorn) to Y

thee - thou to you. Why? Cuz y replaced Þ
- Þ(thorn) has thee sound

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16
Q

What are the 3 main consequences of print?

A
  • Fast

-Evade censorship (if sneaky and quick enough)

-Promotes literacy (now “best sellers”)

17
Q

What is print culture? (it’s on the rise)

A

*When print is a primary way of communicating novel ideas, when print is central to people’s lives

     *Importantly, print does not entirely replace hand-writing (manuscript)
18
Q

How were Luther and Columbus related to print culture?

A

Luther: translated bible to German
- people can access the Bible in a language they actually read = huge factor in Reformation

Columbus: Rise of travel journals

19
Q

Why did all this happen in North and not Italy?

A
  1. history of art print
  2. Apprenticeship and journeyman system: encouraged intellectual exchange and technological experimentation
  3. Different relationship to technology (still like classics but not turned off by new ideas)