Print News - audiences Flashcards
True or False: Print news audiences are limited to physical newspapers.
False
What is the primary focus of Media Studies when analyzing print news?
The relationship between media texts and their audiences.
Fill in the blank: The __________ model suggests that audiences actively interpret media texts.
Reception
What is a key characteristic of niche audiences in print news?
They are targeted segments with specific interests.
Multiple Choice: Which of the following is a factor that can influence print news audiences? A) Age B) Gender C) Socioeconomic status D) All of the above
D) All of the above
What term describes the process of audience members interpreting media messages based on their own experiences?
Negotiated reading
True or False: Print news audiences are passive consumers of information.
False
What is meant by the term ‘demographics’ in media studies?
Statistical data relating to the population and particular groups within it.
Fill in the blank: The _________ theory posits that audiences can resist and challenge media messages.
Active audience
What is the significance of audience feedback in print news?
It helps media producers understand audience preferences and improve content.
Multiple Choice: Which audience type is most likely to seek out specific news topics? A) General audience B) Targeted audience C) Casual audience D) None of the above
B) Targeted audience
What role does social identity play in media consumption?
It influences how individuals relate to and interpret media texts.
True or False: Print news can only reach local audiences.
False
What is the purpose of audience segmentation in media studies?
To identify and cater to distinct audience groups based on specific characteristics.
Fill in the blank: The _________ effect suggests that media can shape audience perceptions of reality.
Cultivation
What does the term ‘gatekeeping’ refer to in print news?
The process by which information is filtered and selected for publication.
Multiple Choice: Which of the following is NOT a characteristic of print news audiences? A) Engaged B) Passive C) Diverse D) Specific interests
B) Passive
What is the impact of digital media on print news audiences?
It has led to changes in consumption patterns and audience expectations.
True or False: Audience preferences remain static over time.
False
What does the term ‘audience engagement’ mean in the context of print news?
The ways in which audiences interact with and respond to news content.
Fill in the blank: __________ refers to the idea that media can reinforce existing beliefs within audiences.
Confirmation bias
What is the significance of understanding audience needs in print news production?
It allows for the creation of relevant and appealing content.
Multiple Choice: Which group is most likely to consume print news regularly? A) Young adults B) Children C) Seniors D) All age groups equally
C) Seniors
What is a ‘media text’?
Any content produced by media, including articles, images, and advertisements.
True or False: Audiences have no influence on the types of stories that are published in print news.
False
What is the primary method of research used to study print news audiences?
Surveys and audience analysis studies.
Fill in the blank: The __________ model examines how media messages are structured to appeal to specific audiences.
Encoding/decoding
What is the role of advertising in influencing print news audiences?
It can shape audience perceptions and preferences through targeted messaging.
Multiple Choice: Which of the following is a common reason readers choose print news? A) Convenience B) Trust C) Entertainment D) All of the above
D) All of the above
What does ‘media literacy’ mean for audiences?
The ability to critically analyze and evaluate media content.
True or False: Print news audiences are only interested in national stories.
False
What is the importance of local news for print news audiences?
It provides relevant and immediate information that affects their daily lives.
Fill in the blank: Audience __________ refers to the demographic and psychographic characteristics of a group.
profiling
What is the impact of social media on print news audiences?
It has changed how audiences discover and share news content.
Multiple Choice: Which of the following factors does NOT typically affect audience behavior? A) Economic status B) Personal interests C) Weather D) Cultural background
C) Weather
What is the concept of ‘audience fragmentation’?
The division of audiences into smaller, more specific groups due to diverse media options.
True or False: All print news audiences have the same reading habits.
False
What does ‘cross-media ownership’ imply for print news audiences?
It can influence the diversity of content available to audiences.
Fill in the blank: The __________ effect describes how media exposure can lead to desensitization to violence.
Desensitization
What is the role of editorial choices in shaping print news content for audiences?
They determine which stories are prioritized and how they are presented.
Multiple Choice: Which type of audience is most likely to be influenced by sensationalism in print news? A) Informed audience B) Casual audience C) Expert audience D) None of the above
B) Casual audience
What does the term ‘newsworthiness’ refer to?
The criteria used to determine the value or importance of a news story.
True or False: Print news can provide in-depth analysis that digital media often lacks.
True
