Online, Social, Participatory media - audiences Flashcards
True or False: Participatory media allows audiences to interact and contribute content.
True
Fill in the blank: Online social participatory media enables users to _____ their own content.
create
Which of the following is an example of participatory media? A) Television B) YouTube C) Newspaper
B) YouTube
What is a key characteristic of participatory media audiences?
They actively engage with and contribute to media content.
True or False: Traditional media has a one-way communication model.
True
What role do social media platforms play in participatory media?
They provide a space for users to share, create, and interact with content.
Define ‘user-generated content’.
Content created and shared by users rather than by professional media producers.
What is the term for the phenomenon where audiences create and share media?
Participatory culture
True or False: Only professionals can create content for participatory media.
False
Name one advantage of participatory media for audiences.
Empowerment through content creation and sharing.
Which social media platform is known for its short-form video content?
TikTok
What is the significance of hashtags in participatory media?
They help categorize content and increase visibility.
Fill in the blank: Participatory media often blurs the lines between _____ and _____ roles.
producer, consumer
What does ‘digital citizenship’ refer to?
The responsible use of technology and online platforms.
Name one challenge faced by participatory media audiences.
Misinformation and content overload.
True or False: The concept of ‘the long tail’ applies to participatory media.
True
What is ‘viral content’?
Content that spreads rapidly through sharing on social media.
What does ‘algorithmic curation’ mean in social media?
The use of algorithms to determine which content is shown to users.
Name a type of engagement that participatory media encourages.
Commenting or sharing content.
Fill in the blank: Participatory media can lead to _____ movements.
social
What is the ‘filter bubble’ effect?
The tendency for algorithms to show users content that aligns with their existing beliefs.
True or False: Participatory media eliminates the need for traditional media.
False
What is the primary motivation for many users to engage in participatory media?
Self-expression and community building.
Define ‘influencer’ in the context of participatory media.
A user who has the power to affect the purchasing decisions of others due to their authority or popularity on social media.
Which of the following is NOT a characteristic of participatory media? A) Interactivity B) Passive consumption C) Community engagement
B) Passive consumption
What is ‘crowdsourcing’?
The practice of obtaining information or services by soliciting contributions from a large group of people, especially from an online community.
True or False: Participatory media can foster a sense of community among users.
True
Fill in the blank: User feedback is crucial for _____ media.
participatory
What is ‘social listening’?
Monitoring social media channels for mentions of a brand or topic.
Name one way participatory media impacts traditional media.
It influences content creation and distribution strategies.
What is the ‘digital divide’?
The gap between those who have easy access to digital technology and those who do not.
True or False: Participatory media is only relevant to younger audiences.
False
What role does feedback play in participatory media?
It helps creators improve their content and engage with their audience.
Fill in the blank: Participatory media often encourages _____ activism.
digital
Define ‘social media engagement’.
The interaction between users and content on social media platforms.
What does ‘content moderation’ involve?
The process of monitoring and controlling user-generated content.
True or False: All participatory media is free to access.
False
Name one ethical concern related to participatory media.
Privacy issues regarding user data.
What is ‘online community building’?
The process of creating and nurturing a group of individuals who engage with each other online.
Fill in the blank: Participatory media can amplify _____ voices.
marginalized
What does ‘digital footprint’ refer to?
The trail of data one leaves while using the internet.
True or False: Participatory media can lead to echo chambers.
True
What is ‘media literacy’?
The ability to access, analyze, evaluate, and create media in various forms.
Fill in the blank: The _____ generation is often associated with high levels of engagement in participatory media.
Millennial
What is ‘content strategy’ in participatory media?
A plan outlining how content will be created, published, and managed.
