Advertising and Media - Charity Adverts - Shelter Flashcards
What is the primary purpose of charity adverts?
To raise awareness and funds for charitable causes
True or False: Charity adverts typically focus on emotional appeal.
True
Fill in the blank: Shelter is a charity focused on __________.
housing and homelessness
What type of media is frequently used in charity advertising?
Television, print, online, and social media
What is one common tactic used in charity adverts?
Using emotional storytelling to engage the audience
Multiple Choice: Which of the following is a key element in charity adverts? A) Humor B) Fear C) Both A and B
B) Fear
What demographic is often targeted by Shelter’s charity adverts?
Individuals and families at risk of homelessness
True or False: Charity adverts are usually less regulated than commercial adverts.
False
What is a common goal of Shelter’s marketing campaigns?
To encourage donations and volunteer support
Fill in the blank: The emotional appeal in charity adverts often creates a sense of __________.
urgency
What is the significance of the imagery used in charity adverts?
It helps to evoke emotional responses and connect with the audience
Multiple Choice: Which emotion is often targeted in charity adverts? A) Happiness B) Sadness C) Anger
B) Sadness
What role do statistics play in charity adverts?
To provide evidence of the need for support and donations
True or False: Charity adverts often include a call to action.
True
What is the target outcome of Shelter’s charity adverts?
To increase public awareness and drive donations
Fill in the blank: Shelter’s adverts often highlight the __________ of homelessness.
realities
What is one challenge faced by charity adverts?
Standing out in a crowded media landscape
Multiple Choice: Which of the following is a common theme in charity adverts? A) Luxury B) Despair C) Success
B) Despair
What is the impact of celebrity endorsements in charity adverts?
They can increase visibility and credibility of the cause
True or False: Charity adverts can only be effective if they have high production values.
False
Fill in the blank: The use of __________ in charity adverts can help personalize the message.
real-life stories
What is the importance of ethical considerations in charity advertising?
To maintain trust and integrity with the audience
Multiple Choice: Which demographic is less likely to donate to charity adverts? A) Young adults B) Seniors C) Children
C) Children
What is the effect of using shocking images in charity adverts?
To provoke strong emotional reactions and drive action
True or False: All charity adverts are aimed at the same audience.
False
Fill in the blank: The narrative structure of charity adverts often follows a __________.
problem-solution format
What is a common critique of charity adverts?
They can sometimes exploit the suffering of individuals.
Multiple Choice: Which media platform is most effective for reaching younger audiences? A) Television B) Social Media C) Print
B) Social Media
What does the term ‘call to action’ refer to in charity adverts?
A prompt that encourages the audience to take a specific action, such as donating.
True or False: Charity adverts are less effective when they lack a clear message.
True
Fill in the blank: Charity adverts often use __________ to create empathy.
personal testimonies
What is the purpose of using social proof in charity advertising?
To show that others support the cause, encouraging more donations.
Multiple Choice: Which of the following is a key performance indicator for charity adverts? A) Likes B) Donations C) Comments
B) Donations
What role does branding play in charity adverts?
It helps establish identity and trust for the charity.
True or False: Charity adverts primarily focus on the charity’s needs rather than the beneficiaries’ needs.
False
Fill in the blank: The __________ of charity adverts can influence public perception of the charity.
tone
What is one strategy to increase engagement with charity adverts?
Incorporating interactive elements such as polls or quizzes.
Multiple Choice: Which is a potential downside of emotional appeals in charity adverts? A) They can be memorable B) They can lead to donor fatigue C) They can increase donations
B) They can lead to donor fatigue
What is the significance of targeting specific audiences in charity advertising?
It increases the likelihood of donations and support.
True or False: Charity adverts are not required to disclose how donations are used.
False
Fill in the blank: Effective charity adverts often create a sense of __________ among viewers.
community
What is one way to measure the success of charity adverts?
Tracking the increase in donations after the campaign.
Multiple Choice: Which of the following can enhance the credibility of a charity advert? A) Testimonials B) Humor C) Ambiguity
A) Testimonials
What is the role of storytelling in charity adverts?
To connect emotionally with the audience and illustrate the impact of donations.
