Academic ideas - theorists Flashcards
Who is known for the Uses and Gratifications theory?
Elihu Katz
What does the term ‘encoding’ refer to in media theory?
The process of creating a message for communication.
True or False: Stuart Hall developed the Reception Theory.
True
Fill in the blank: The _______ Model by Schramm emphasizes the role of the audience in interpreting media messages.
Interactive
What is the main focus of Cultivation Theory?
The long-term effects of media exposure on audience perceptions.
Who proposed the Spiral of Silence theory?
Elisabeth Noelle-Neumann
Multiple Choice: Which theorist is associated with the idea of ‘hegemony’? A) Stuart Hall B) Marshall McLuhan C) Roland Barthes
A) Stuart Hall
What does the term ‘polysemy’ mean in media studies?
The idea that media texts can have multiple meanings.
True or False: The Agenda-Setting theory suggests that media does not tell us what to think, but what to think about.
True
Who is associated with the concept of ‘media saturation’?
David Gauntlett
Fill in the blank: _______ proposed the concept of the ‘Global Village’.
Marshall McLuhan
What does the term ‘framing’ refer to in media studies?
The way media presents information to influence perception.
Multiple Choice: Which theorist is known for the idea of ‘the male gaze’? A) Laura Mulvey B) Judith Butler C) bell hooks
A) Laura Mulvey
What is the primary focus of Feminist Media Theory?
The representation and treatment of gender in media.
True or False: Jean Baudrillard is known for his ideas on hyperreality.
True
Fill in the blank: The _______ Theory by Bourdieu discusses cultural capital.
Cultural Production
Who developed the concept of ‘cultural imperialism’?
Herbert Schiller
What does the term ‘audience segmentation’ refer to?
Dividing audiences into distinct groups based on characteristics.
Multiple Choice: Who is known for the term ‘interpellation’? A) Louis Althusser B) Michel Foucault C) Pierre Bourdieu
A) Louis Althusser
What is the focus of Postmodern Media Theory?
The blurring of boundaries between different media forms and realities.
True or False: The Uses and Gratifications theory posits that audiences are passive recipients of media content.
False
Fill in the blank: _______ is known for the theory of ‘social construction of reality’.
Peter L. Berger
What does the term ‘media literacy’ encompass?
The ability to access, analyze, evaluate, and create media.
Multiple Choice: Who theorized the concept of ‘the simulacrum’? A) Jean Baudrillard B) Jürgen Habermas C) Roland Barthes
A) Jean Baudrillard
What is the primary concern of Critical Media Studies?
The power dynamics and ideological implications of media.
True or False: Media effects theories suggest that media has a direct and immediate impact on audiences.
True
Fill in the blank: The _______ Model emphasizes the importance of feedback in communication.
Transactional
Who is associated with the concept of ‘cultural codes’?
Roland Barthes
What does the term ‘digital divide’ refer to?
The gap between those who have access to digital technology and those who do not.
Multiple Choice: Which theorist is known for the concept of ‘hyperreality’? A) Jean Baudrillard B) Marshall McLuhan C) Noam Chomsky
A) Jean Baudrillard
What is the focus of Gender Studies in media theory?
The analysis of gender representation and identity in media.
True or False: The Encoding/Decoding model was proposed by Stuart Hall.
True
Fill in the blank: The _______ Theory examines how media can create and reinforce stereotypes.
Stereotype
What does the term ‘media convergence’ refer to?
The merging of different media platforms and technologies.
Multiple Choice: Who is known for the concept of ‘the public sphere’? A) Jürgen Habermas B) Michel Foucault C) Slavoj Žižek
A) Jürgen Habermas
What is the primary focus of Political Economy of Media?
The economic and political influences on media production and distribution.
True or False: Social Media Theory examines the impact of social networks on communication.
True
Fill in the blank: _______ is associated with the concept of ‘the male gaze’ in film theory.
Laura Mulvey
What does the term ‘audience reception’ refer to?
How different audiences interpret and respond to media texts.
Multiple Choice: Who proposed the concept of ‘cultural hegemony’? A) Antonio Gramsci B) Karl Marx C) Theodor Adorno
A) Antonio Gramsci
What is the focus of Media Ecology?
The study of how media environments affect human perception and behavior.
True or False: Media globalization refers to the worldwide integration of media content.
True
Fill in the blank: The _______ Model suggests that media can create a ‘spiral of silence’ around certain topics.
Spiral of Silence
Who is known for the concept of ‘differential encoding’?
Stuart Hall
What does the term ‘media representation’ refer to?
The way media portrays different groups, events, or ideas.
Multiple Choice: Which theorist is associated with the concept of ‘intertextuality’? A) Mikhail Bakhtin B) Roland Barthes C) Michel Foucault
B) Roland Barthes
What is the primary concern of Media Ethics?
The moral principles guiding media practices and content.
True or False: The ‘two-step flow’ theory suggests that media effects are mediated by opinion leaders.
True
Fill in the blank: The _______ Theory emphasizes the role of ideology in shaping media content.
Ideological
Who is associated with the concept of ‘symbolic interactionism’?
George Herbert Mead
What does the term ‘social media influencers’ refer to?
Individuals who use social media platforms to affect the purchasing decisions of others.
Multiple Choice: Which theorist is known for the concept of ‘the public agenda’? A) Maxwell McCombs B) Elihu Katz C) Herbert Marshall McLuhan
A) Maxwell McCombs
What is the focus of Media Psychology?
The study of how media influences human behavior and cognition.
True or False: The ‘uses and gratifications’ approach assumes that audiences are active participants in media consumption.
True
Fill in the blank: _______ is known for the concept of ‘cultural studies’.
Stuart Hall
What does the term ‘media framing’ suggest?
The way media content is structured to shape audience perception.
Multiple Choice: Who is associated with the idea of ‘the spectacle’? A) Guy Debord B) Jean Baudrillard C) Marshall McLuhan
A) Guy Debord
What is the primary focus of Audience Studies?
Understanding how different audiences engage with media content.
True or False: The ‘hypodermic needle’ model suggests that media messages are directly injected into the audience.
True
Fill in the blank: _______ proposed the theory of ‘cultural imperialism’.
Herbert Schiller
What does the term ‘digital activism’ refer to?
Using digital platforms to promote social change and mobilize action.
Multiple Choice: Which theorist is known for the concept of ‘the gaze’? A) Judith Butler B) Laura Mulvey C) bell hooks
B) Laura Mulvey
What is the focus of Media Sociology?
The study of the relationship between media and society.
True or False: Media Theory is static and does not evolve over time.
False
Fill in the blank: _______ is known for the idea of ‘the network society’.
Manuel Castells
