Principles Of Marketing Flashcards
marketing era started to dominate _____
around 1950
(T/F): market environment is not beyond the control of either manager or org
FALSE
these ______-factors(eventsoutsideorg: total patient population, purchasing habits) set the possibilities and limitations common to all
providers of laboratory services.
MACRO-FACTORS
for marketing purposes, purchasing decision makers can be divided into two basic groups
- captive users
- discretionary buyers
_______: committed to specific lab
_______: can choose among several laboratories
captive users;
discretionary buyers
4Ps of MARKETING:
PRODUCT
PRICE
PROMOTION
PLACE
any item that intends to satisfy needs & wants of a target customer.
PRODUCT
determination of its value among target audiences; one of the most important
PRICE
- refers to providing customers access to product
- also calls into play convenience for the customer.
PLACE
refers to marketing communications.
PROMOTION
roadmap that helps you set goals, understand your target audience & optimize impact of your marketing campaigns
MARKETING PLAN
marketing plan should ideally include:
- long-term & short-term marketing goals
- description of your target audience
- one or more high-level marketing strategies & tactics
BENEFITS OF MARKETING PLAN:
- understand your business
- align marketing goals w/ business goals
- ensure everyone is on the same page
- stay focused on what’s important
- make better decisions
________ is defined as the process of promoting and selling the products or services of a business.
Marketing
is a written request from one health professional to another health professional or health service, asking them to diagnose or treat you for a particular condition.
REFERRAL
