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Marketing > Pricing Basics > Flashcards

Pricing Basics Flashcards

1
Q

How to stop customers from fixating on price

A

Change basis of price structure
Stimulate curiosity by overpricing product
Partition price into components so customers see benefits
Same price on range of options

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2
Q

Role of price in Macro Economic Perspective

A

Allocates resources

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3
Q

Role of price in Micro Economic Perspective

A

Measures utility

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4
Q

Role of price from a marketer’s perspective

A

Key lever to utilize in changing perception

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Marketing (12 decks)

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